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Tips on Choosing the Right Cinema Screen in a Rapidly Changing Industry
  By PRWEB

Melbourne (PRWEB) November 22, 2012

The cinema industry is rapidly changing. Over the coming years, the traditional 35mm film will slowly disappear as digital cinema increasingly becomes the norm. Add to that the growing popularity of 3D films and significant leaps made in Frames per Second (FPS) rates, and it can be hard to identify what equipment to purchase for your cinema. Choosing the right type of cinema screen is one of the most important decisions a theatre owner makes - and to assist, Specialty Group has provided the following tips on choosing the right cinema screen:

1. Think about what kind of movies you want to show. Do you want to offer your patrons the latest multi-dimensional technology? Silver screens are ultra-bright and really bring 3D characters to life, while still performing well with 2D applications. Other screen surfaces are darker and not as suitable to showcasing 3D technology. Or are you a smaller, independent movie theatre unlikely to screen the latest 3D blockbusters? Perlux® and Pearl screen surfaces may be a better option: they are reliable and durable, with a proven track record for delivering outstanding results. These pearlised, white cinema screen surfaces offer the highest contrast, brightest images and have the widest range of viewing angles. Perlux® screen surfaces also have the advantage of appearing to be completely seamless, which adds to the audiences cinema experience.
2. Consider the size of your theatre and its acoustical requirements. Mini and micro perforated cinema screen surfaces have been created and developed with acoustic performance in mind, while simultaneously minimising any loss of light. For more intimate viewings, when seats are within 16 feet of the screen, mini perforated screens are the best choice. They have literally tens of thousands of mini perforations (less than .025 diameter) which allow sound to pass through the screen, from the speaker behind. If your cinema is of a more standard size and layout, with the seating located further back, its better to opt for a micro perforated screen, with holes measuring a 0.40 diameter.
3. Choose the right screen for your budget. White and matte cinema screen surfaces are usually the most economical choice of screen surface. They still offer superb results with high contrast, bright colours and wide viewing angles but at a cheaper price.
4. Consider whether your screen is likely to get dirty. If so, you may wish to stay away from silver screens, because their surface coating is too delicate for cleaning. After a thorough clean, matte and pearl screens typically measure a 10 to 30% increase in both luminance and gain, which improve brightness.
5. Work with external factors. If you are an outdoor cinema, you will need an outdoor inflatable air screen. These can be set up quickly in parks and other locations, including lakes, and are also great for concerts and festivals.

Cinema is often known for 'the silver screen', but this is actually only one type of screen surface. Depending on your theatre, the type of movies you wish to show, your budget, acoustical requirements and external conditions, you may want to choose a very different type of screen, said George Aleksiunas, Cinema Sales Executive at Specialty Cinema.


Specialty Cinema recommends that cinema owners and operators get professional advice from a company to determine which screen is best for their movie theatre.

Cinema screens are one of the biggest investments in a movie theatre. Making the right choice is often vital to a cinemas success, said George Aleksiunas.

About Specialty Group Pty Ltd: Since 1969, Specialty Group has been providing theatre, stage and cinema equipment and services to the performing arts and cinema exhibition industries in Australia, New Zealand and 28 countries around the world. Specialty Group operates under the Specialty Theatre (http://www.specialtytheatre.com) and Specialty Cinema (http://www.specialtycinema.com) brand names.

Read the full story at http://www.prweb.com/releases/2012/11/prweb10148831.htm.


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