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Multi-Device Offering Is Key Towards Continued UFC Growth
PLAINVIEW, NY -- (Marketwire) -- 11/18/11 -- The Ultimate Fighting Championship® (UFC®) and NeuLion, Inc. (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, today announced the debut of a new UFC mobile app for Android. Fans of the UFC can stream live Pay-Per-View events via UFC.TV, Roku and now Android.
This announcement deepens the UFC's partnership with NeuLion and extends the reach of the organization to the mobile marketplace and will enable the UFC to capitalize on the continued growth of the Android platform. Android commanded 44 percent of mobile app downloads in 2010, according to a study released by ABI Research and Nielsen in September. In addition, twice as many consumers in the U.S. purchased Android smartphones compared to Apple's iPhone in 2011*.
"We're always trying to stay ahead of the curve with technology and the UFC TV Android app is just another example of that," UFC President Dana White said. "With our new UFC TV Android app, fans can keep track of their favorite fighters and watch UFC Pay-Per-Views live. We're leveraging NeuLion's streaming capabilities for live sports events and continuing to give our fans unique access to the UFC."
Developed by NeuLion, the UFC TV Android app features:
- Live streaming of Pay-Per-View events, weigh-ins and press conferences
- Multiple live video and audio feeds during the broadcast: English, Spanish, Red Corner and Blue Corner
- Ability to score the fight in real-time and get an aggregate of every vote
- UFC fighter index sortable by weight class. Each fighter's profile has key stats -- wins/losses, height, weight, etc.
- Access to the UFC Fight Library of video
- Free videos including: event countdown shows, fighter interviews, press conferences, event previews, fighter workouts and other UFC free video content
- TV schedule
- Video highlights and VOD events
- Constantly updated news section featuring articles about the latest UFC fighters, events, interviews and profiles of fighters
"Major sports brands and sports leagues understand that delivering mobile access for their content is key towards continued growth," said Marc Sokol, Executive Vice President at NeuLion. "The new UFC TV Android app showcases how a dynamic sports brand can utilize mobile to further their relationship with their fans."
Visit the Android Market to download the UFC app [hyperlink: http://market.android.com/details?id=com.neulion.smartphone.ufc.android] for your Android device today.
*For the three months leading up to the study.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world's premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. UFC content is distributed commercially through Joe Hand Promotions in the U.S.
Beginning in 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC's signature weekly reality TV show, debuts on FX. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and more than 300,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with nearly 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC "Undisputed" videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion empowers content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, tablets and other devices. NeuLion's customers include major entertainment, sports, global content companies and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion visit www.neulion.com.
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risks, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.
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