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AUSTIN, TX -- (Marketwire) -- 04/06/12 -- Next week, John Dietz, vice president of Products at Adometry, Inc., the leader in advanced attribution and online ad verification technology, and Ari Osur, principal analyst for Interactive Marketing Professionals, Forrester Research, will host a webinar designed to help advertisers and agencies overcome the various hurdles of effectively measuring the impact and success of digital marketing campaigns across multiple channels, including, display, social, email and mobile.
The webinar will help attendees understand the importance of cross-channel approaches to measurement and to recognize the pitfalls of siloed measurement methodologies. Attendees will also hear how a leading financial services company successfully implemented cross-channel attribution and optimization to improve the performance of their campaigns.
"Using Multichannel Measurement to Win in Digital Market"
Tuesday, April 10, 2012 at 1pm ET/10am PT
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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