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3G.cn: Pilot for the Chinese Mobile Internet in the Era of 3G
  By PR Newswire

BEIJING, March 9 /PRNewswire-Asia/ -- In early 2009, 3G licenses, which had been expected for years, were issued. The three major operators in China have widely initiated their deployments of their 3G networks and related services, the investments in which will amount to more than 28 Billion RMB. This signifies that the Chinese Tele-communication industry has officially stepped into the era of 3G.

3G era, innovation on mobile applications appears to be the competitive weapon

Chinese 3G officially sets sail! This means that China, which boasts 600 million mobile users, No. 1 in the world, will enter into a new broadband era for mobile internet. In the meantime, how to ensure winning in the 3G era is the focus of all relevant parties in the industrial chain. The industry itself has been developing at an extremely high speed and a mobile Internet cored with a mobile phone is embedded in people's daily lives. Innovative 3G application services with content at the core appears to be the newest competitive weapon.

In fact, as a mobile portal, 3G.cn has practically provided quasi-3G Internet surfing services for mobile users for nearly 5 years under the current 2.5G network. Up to Jan. 2009, the number of registered users has been steadily closing in on 100 million. The coming of 3G makes Chinese mobile internet companies elated, because 3G.cn has entered into a new 3G-navigated age. 3G.cn says that a total of more than USD $10 million will be invested to build a Chinese entertainment empire for the 600 million Chinese mobile users.

3G.cn has offered the most advanced 3G services even in 2G era

3G.cn, the No.1 mobile Internet portal in China, initiating the off-deck free-of-charge model, enjoys a total number of 80 million registered users so far. 3G.cn now acts as the most popular and most highly interactive mobile media platform.

The services provided to Chinese mobile users by 3G.cn over the 2.5G network could mainly be categorized into two: content and technology. 3G.cn so far has more than 70 channels offering news updates and entertainment. Meanwhile, over 10 mainstream mobile software updates were developed by 3G.cn including the most advanced streaming video player, GGLive. 3G.cn possesses long-term high quality content offering experience as well as unique competitive advantages, which makes it the leading 3G content provider in China.

Among all of the services provided by 3G.cn, "NBA Live Studio" is the most popular. Tens of thousands of comments were posted online during a single game between the Houston Rockets and the Boston Celtics, while 2.26 million peak concurrent users followed the game online, making it an instant classic for mobile sports history in China.

During the Olympic Games in 2008, as the leader in mobile media, 3G.cn formed an alliance with Sports.cn for reporting Olympic Games. Every day more than 10 million mobile Internet users were searching for, in the most prompt and timely fashion, sports updates including live interviews with Olympic champions, live broadcasts of events, match schedules and bio data of the contestants, via the Olympic channel offered by 3G.cn. 3G.cn attracted 23 million users to just the Opening Ceremony alone. The daily clicks during the Olympic Games were over 100 million.

In addition to the most abundant news updates, the 10 plus mobile software updates that have been developed by 3G.cn are the most advanced and complete of their kind in China. Just one of them had more than 10 million registered users. GGLive, the most advanced streaming video player, provided online broadcasting and video-on-demand under 2.5G network speeds smoother than any other in the Chinese market up to now. No wonder DoCoMo, a Japanese 3G provider, highly praised the advanced technology upon their visit to China.

In 3G Era, 3G.cn sails into a navigation era

With the appearance of the 3G network in China, the economic wave caused by the Internet repeated itself over the past 10 years in terms of mobile in an even tougher manner, bringing 3G.cn to the focus of enterprises both at home and abroad who keep an eye on the mobile Internet industry in China. In the near future, 3G.cn, the largest mobile platform in China, is about to attract more than 100 million Chinese mobile users, welcoming an explosion-like growth with enormous intensity.

To meet both the challenges and opportunities of this new 3G era, 3G.cn is going to make the biggest investment in terms of finance and human resources in its history, regardless of the current financial crisis and downsizing tendencies around the world. An annual budget of over 10 million will be used on talent retention, R & D, content improvement, technology and service to win more client recognition, to focus on technology development and update content. The goals are to keep personalized services, to dig out potential in product technology, integrate resources from multiple sources and endeavor to be the most competitive new media platform of the 3G era in China.

Facing the howling financial crisis, 3G.cn swims against the current. Sales of mobile advertisements in 2008 Q3 amounted to several times of 2008 Q1-Q2, marking a shift from digital, mass consumption brands. This shows a recognition of mobile's value by high end advertising clients. Fortune 500 companies such as IBM, GE, HP, Cisco, Intel, GE, Pepsi, Nike, Nokia, China Mobile, China Unicom, ICBC, Construction Bank of China and China Merchants Bank have all become advertising clients of 3G.cn, achieving supreme impact through characteristic marketing via interaction with the mobile users. Companies like Microsoft, MSN, Google, Nokia as well as operators like China Mobile, China Unicom have built profound partnerships with 3G.cn to jointly improve the value of services to Chinese users in the 3G era. Mr. Yuqiang Deng, CEO of 3G.cn said with full confidence when interviewed by the media, "Crisis means turning point, when the Internet is in deep water, mobile Internet turns out to be an unexpected oasis."

During this time of global economic crisis, 3G license issuing serves as the indicator for overseas venture capital markets, thus 3G.cn becomes the focus in its industry. In just a few short years, 3G.cn has been regarded as the most valuable target in the industry, gaining an accumulative funding of USD $2 million from IDG VC, a world-renowned venture capital firm. In July 2006, 3G.cn closed its second round of financing with more than USD $10 million (the biggest investment to mobile Internet so far) collectively from three famous venture capitals, Jafco Asia, WI Harper and IDG VC. Until now, several other venture capital firms have frequently contacted 3G.cn, attempting to seize opportunities brought by the new 3G network in China.


Copyright 2008 PR Newswire. All Rights Reserved

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