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How not to get banned from the land
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all.
In this clip, host Richard John Jenkins covers what White Hat SEO is, and what the black hat SEO is. He compares SEO to the wild West and how there are ethical or "white hat" SEO services, as well as questionable, or black hat SEO services. He details the lay of the land and how not to get banned from that land, meaning the search engines.
White Hat SEO
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