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Social Media Camp Drives Digital Technology With Intertainment Media Innovation Zone Competition
By Globenewswire

VICTORIA, B.C., April 19, 2012 (GLOBE NEWSWIRE) -- The organizers of Social Media Camp, one of the fastest growing conferences for marketers, communicators and business professionals, announced that Intertainment Media Inc. (TSXV:INT) will be the charter sponsor for this year's event and also sponsor the Intertainment Media Innovation Zone competition to the event Victoria June 8 - 9, 2012.

The Intertainment Media Innovation Zone is a contest for early stage Canadian and US technology start-ups with a prize of $5,000 cash and $20,000 in business services. Participants are encouraged to apply online at Intertainment Media will short list up to 10 entrants who will be invited to showcase their product at Social Media Camp. Short listed companies will receive exhibit space valued at $1,500 at Social Media Camp and will present their business concept in person to the Intertainment Media Innovation Zone panel at a pitch off on Saturday, June 9, 2012. The session will be shared via live streaming with the winner announced, June 9, 2012 at 4:30 p.m. at Social Media Camp.

"We are actively seeking the best of early stage technology and digital firms, and we believe that sponsoring our Innovation Zone event with Social Media Camp is an excellent opportunity for all," says Intertainment Media CEO David Lucatch. "We have a first-hand understanding of the challenges facing Canadian technology companies today, especially having access to the type of services that are difficult for start-ups and early stage companies to afford. And that's why its so important to us to be in a position to give back to the community."

Innovation Zone entrants must be Canadian or American technology companies with a proprietary product or service in the early or start up stage, or in a growth period. The entrants must have a basic business plan and demonstrated ability to handle the technical and business aspect of their business.

"We were delighted with the support Social Media Camp gave us last year and knowing that Victoria is a growing, tech forward community, we decided to come back as the Charter Sponsor and launch our Innovation Zone competition," says Lucatch.

Social Media Camp co-founder, Chris Burdge says, "We are thrilled to have Intertainment Media return to Social Media Camp and adding the Innovation Zone to our line up really makes this conference the place to be for technology startups."

Since 2005, Intertainment Media has invested in new and traditional media sectors and is publicly listed on the TSX Venture Exchange (TSXV:INT). Their product portfolio includes itiBiti, Ad Taffy, Deal Frenzy, Magnum Printing and their most recent product, Ortsbo provides real-time, easy and accurate translations for on-line chat in over 50 languages. When Intertainment Media's  Ortsbo product  was introduced to  the 2011 Social Media Camp in Victoria, BC there were about 2 million users and it has experienced  viral growth to over 107 million users since June 2011.

For more information, go to

Firms may apply for the Innovation Zone here  Entries close on May 11, 2012. The short list will be announced on May 18, 2012.

About Social Media Camp

The third annual Social Media Camp will be held at the Victoria Conference Centre, June 8 - 9, 2012.  Created by Paul Holmes and Chris Burdge, Social Media Camp has grown to be Canada's largest learning forum of its kind, bringing together the brightest social media minds in North America for two days of social media exploration, sharing and teaching, with ample time built in for networking.  The agenda will include workshops, panels, key note speakers, roundtables, social showcase, Innovation Zone, a knowledge cafe, trade show, and the West Coast Social Media Awards. Sessions will also include clearly defined streams for beginners and advanced users. For more information and to register, visit, Facebook: SocialMediaCamp, Twitter: @SocMediaCamp. Google +: Social Media Camp.

About Intertainment Media Inc.

Headquartered in both Los Angeles, CA and the Toronto, Canada area, with additional offices in New York and San Mateo, CA, Intertainment Media, Inc. (, is a rich media applications leader focused on delivering leading edge technology and marketing solutions that enable clients to power enhanced branding, loyalty initiatives and consumer engagement. Intertainment Media is based in Toronto, Canada, and owns and operates a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release. 

Media Contacts:

Social Media Camp

Chris Burdge, Social Media Camp: 250-508-7761 (cell) or

Brian Cant, Tartan Group: 250-592-3838 or

Intertainment Media

Mary Campe, SS|PR: 847-415-9325 or

David Lucatch, Ortsbo/Intertainment Media Inc.: 905-763-3510 or

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