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Leading Social Business Firm Delivers Measureable Business Results to Rapidly Growing User Base
AUSTIN, TX -- (Marketwire) -- 06/20/12 -- Socialware, the leading social business solution provider for financial services, today revealed that the number of financial advisors leveraging the Socialware platform to interact with clients and prospects via social networks has more than doubled since the beginning of 2012. In addition to providing the only social business technology that was purpose built for the financial services industry, Socialware delivers unmatched, comprehensive tools, training and individual support that enables advisors to successfully engage through social sites such as LinkedIn, Facebook and Twitter.
"Firms have been rapidly adopting social media technology for advisors but the real challenge for those advisors is understanding the ideal approach to make social work for business results," said Chad Bockius. "The Socialware customer team has delivered 100s of hours of personalized advisor services to client firms. We work closely with our customers and with the social networks to ensure that advisors learn how to unlock the potential these channels represent."
The quarterly Socialware user groups continue to expand across the country. In May, representatives from more than 20 major U.S. and Canadian asset management, broker dealer, insurance and wealth management firms met in Chicago to discuss best practices and the state of the industry. Each of the roles that have a stake in social business programs, including marketing, IT, compliance and sales attended the meeting to discuss data from the Socialware customer base, the largest for social business in financial services.
Example data included the learning that one new prospect is generated for every four social network updates created through Socialware. Customer usage data also shows that the lifestyle and news content that the Socialware team provides for advisors drives three times the engagement level compared to other financial services content.
"Working with such a high volume of advisors has allowed us to rapidly collect valuable data about what works best and brings in the most business through social networking," continued Bockius. "We are continuously revealing new trends and insight, allowing us to pass on that knowledge to our clients to drive their business success."
For more information, connect with Bockius and numerous Socialware customers speaking today at the SIFMA Social Media Seminar in New York City or visit www.socialware.com to view client success videos and case studies from enterprises and financial advisors.
Socialware provides industry-leading social media strategy expertise, software technology, and success programs for financial professionals to identify new prospects and strengthen existing business relationships via Facebook, LinkedIn, and Twitter. Working with 125+ asset management, broker dealer, insurance, and wealth management firms to implement effective and compliant social media practices, Socialware is a trusted social business management partner. Socialware was named an innovative company to watch by leading analyst firm IDC, a Facebook® Preferred Marketing Developer, and 2012 Computerworld Honors Laureate. You can learn more about Socialware at www.socialware.com, on Twitter (@Socialware), and through the Socialware blog: http://blog.socialware.com.
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