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'People's Network' UmeNow Comments on Myspace Spying Ads

Pembroke Pines, Fl (PRWEB) May 08, 2012

UmeNow announced today that it applauds the Federal Trade Commission for exposing how Myspace allegedly misled millions of users by sharing their personal Information with advertisers.

"It's unethical and wrong to allow advertisers to spy, tracking what people look at and do. In the FTC complaint against Myspace, it's alleged that advertisers were even allowed to know your name," stated Evelyn Castillo-Bach, founder and CEO of UmeNow, an independent social network that has banned all ads."

"Myspace's privacy policy promised it would not share users personally identifiable information, or use such information in a way that was inconsistent with the purpose for which it was submitted, without first giving notice to users and receiving their permission to do so. The privacy policy also promised that the information used to customize ads would not individually identify users to third parties and would not share non-anonymized browsing activity," states the FTC statement released today.

The FTC charged that the deceptive statements by Myspace in its privacy policy violated federal law. The full complaint may be read: In the Matter of Myspace LLC, FTC File No. 102 3058.

According to the FTC complaint, advertisers could combine the user's real name and other personal information with additional information to link broader web-browsing activity to a specific individual.

"The take away here is simple. If you belong to a network that is ad-based, chances are good to excellent that everything you do is being linked to you personally. You're not anonymous," stated Castillo-Bach, who is known among her followers as Privacy Mom.

According to the FTC, Myspace has agreed to settle Federal Trade Commission charges that it misrepresented its protection of users' personal information. The settlement, part of the FTC's ongoing efforts to insure companies live up to the privacy promises they make to consumers, bars Myspace from future privacy misrepresentations, requires it to implement a comprehensive privacy program, and calls for regular, independent privacy assessments for the next 20 years.

Company Information:
UmeNow promotes itself as the People's Network. It has banned all tracking and all ads.

Features include:
Multiple Walls for friends, families, colleagues and groups.
Private photo gallery.
Love-n-Likes section where members share with each other without friending.

Blog section that permits posting anonymously, with a real name, or a pseudonym.
Option to share blogs with the whole world or friends only.
Ability to edit or delete anything posted, at anytime.

Simple and clear privacy settings.
When something is deleted, the company deletes it forever.

Zero tolerance for cyberbullying.
Zero tolerance for data mining and data brokers.
Zero tolerance for tracking, face recognition technology, and other spy tools.

UmeNow has a 2-tier membership structure. Anyone may join for free and enjoy many of the site features. Free members and subscribed members receive the same level of privacy protection. Premium level members who subscribe for $6.00/ month have access to all site areas.

Evelyn Castillo-Bach is the founder of UmeNow and Collegiate Nation. UmeNow entered into its silent launch in July 2011. Collegiate Nation--also known as is the first and only private network exclusively for college students. Castillo-Bach was interviewed earlier this year by Miami television to address privacy issues impacting college students.

Both and Collegiate Nation are known for fiercely protecting the privacy rights of its members. All ads, third party apps and games are banned because they are back doors to tracking and extracting private information. Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.

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